This small-scale experiment was aimed to investigate the influence of the environmental context on the perception and enjoyment of wine. Forty-two participants were recruited to taste the same wine in three distinct environments.

Quantitative assessments were conducted to evaluate participants’ perceptions of taste, aroma, and overall enjoyment. The results indicate that environmental context can have a significant effect on wine perception and enjoyment, suggesting that sensory experiences are intertwined with the surroundings in which they occur.